Marketing Campaigns - Specificity Is The Key To Advertising Success

I have consistently thought that merchandising promotions were broadly applied but not very well thought out. Marketing campaigns in a number of ways is a basically good plan for a wide array of things. You can hand out pens, hats, or other little gadgets with your product name on it. This is a technique to spend trivial money on an advertising campaign this will generate some extent of name awareness. The issue of how effectual these promotional merchandising campaigns are is open, though. If I open my junk drawer, I will unearth hundreds of promotional pencils and pens in there, but I couldn't name a solitary brand right off. Unless you sell something such as stationary which individuals associate with pens, these type of promotional giveaways are nothing but a waste of money.

In my humble opinion - and I always tell my customers this - niche marketing campaigns should only be done for special purposes. Guerrilla marketing can work wonderfully depending on what kind of product you sell, but the niche marketing marketing must be carefully tailored. Just going out in to a public square and holding a contest or giving away a product will not generate any business for you at all. You have to think strategically.

One of my absolute favorite places to do niche marketing promotions is at clubs and bars. When folks are drinking, they will do what they can to win anything. Whether you're giving away shot glasses, food, drink mixers, or just T-shirts, people will get focused on your merchandising advertising. If they get to come home with a memento of their night, they will forever relate it with the fun of going out partying with friends. This is what rewarding merchandising promotions try and do - create those varieties of positive associations around your product or brand name.

Hot summer time afternoons are also a good time for marketing campaigns. If you're willing to spend a few thousand dollars giving away free drinks in a crowded public thoroughfare, people will absolutely love you. Even if you are giving out something that doesn't strictly go together with the weather - such as a salty snack - people will still be grateful as long as they get a bit of water with it. If you can catch people at an unguarded minute, you can get their brand loyalty before they even know what hit them. That's what rewarding merchandising campaigns are all about. Leave the brand-name pens at home!

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